Brand identity & direction
Visual identity, brand style, messaging and creative direction that feel recognizably yours.
A creative technology studio · Toronto
Creativity,
intelligently
crafted.
For founders and established businesses ready to invest in what comes next. Premium brand strategy, custom websites and intelligent creative work — shaped by senior-level thinking and a very human understanding of your goals.
20+ years across capital markets & technology · Founder-led · Toronto, Canada
Creative thinking,personal attention.
What we can create together
Everything your brand needs to show up beautifully.
Brand, digital and creative services shaped by senior-level strategic thinking. We build with purpose, thoughtful technology and respect for what makes your business different.
Websites that welcome
Responsive, easy-to-navigate websites that reflect your brand and make it simple for customers to take the next step.
AI-assisted video & visuals
Product storytelling, short-form video concepts and campaign-ready creative, guided by a human eye.
Launch & social marketing
Content ideas, campaign messaging and a consistent online look to support your next exciting chapter.
E-commerce experiences
Thoughtful product pages, educational content and creative assets that help shoppers understand what makes you special.
Digital systems & insights
Practical website hosting, workflow ideas and analytics so your digital presence is easier to manage and improve.
Investing in the next chapter of your business? Explore our premium packages or tell us about your project.
Inside the creative studio
Three disciplines. One considered vision.
Strategy, digital craftsmanship and human-guided AI creativity. Different perspectives, thoughtfully connected to help your brand stand apart.
Studio imagery illustrates our creative direction. Project deliverables are agreed individually.
A little art. A little intelligence. A lot of heart.
Modern tools. Human touch.
AI can help a business create faster. But great marketing still begins with listening — to your story, your customers and the feeling you want people to remember.
We combine the possibilities of technology with careful design, clear communication and a real understanding of the work behind a small business.
- A cohesive look, from website to social content
- Useful technology without the unnecessary complexity
- Creative choices grounded in your business goals
The work behind the words
We know what it means to build a dream.
Our founder is building a consumer brand, too. That hands-on journey shapes how we think about brand identity, launches, marketing and the little details that matter.
BUI Creative Labs studio visualFounder project · Brand building in progress
ME-LIPS™
ME-LIPS is Melinda's own Canadian lip-and-cheek beauty brand — years of product thinking, visual storytelling and persistence brought together as it prepares for launch.
From defining the product story and developing brand materials to planning e-commerce and social content, it's a personal example of building thoughtfully from the ground up.
- Product positioning & customer education
- Brand storytelling & launch visuals
- Website, e-commerce & social content planning
ME-LIPS is the founder's independent brand project, presented as an ongoing journey rather than a completed client campaign.
Premium boutique studio · Senior-led by design
Exceptional thinking. Clear investment.
Led by Melinda Bui, DMS, PMC-II, FCSI — a senior technology and product leader with more than 20 years across capital markets, institutional trading and financial technology. We bring that depth of judgment to exceptional creative work, supported by modern tools and a direct founder relationship.
20+ years across markets & technologyDirect access to the founderHigh-touch strategy & executionHuman-reviewed, responsible AI
Transparent starting fees, in Canadian dollars. These are proposed premium rates based on defined starting scopes—not guarantees of results. Every engagement begins with a written statement of work, timeline and revision limits. Applicable HST and third-party costs are extra.
Signature offerings
Choose the kind of progress you're ready to make.
Five ways to engage, each designed for a defined outcome and a premium level of care. Exact scope, timing and available capacity are confirmed before work starts.
Signature Brand System
A thoughtful identity system grounded in your market, audience and story.
Starting at
$9,500 CAD · project
Included in the starting scope
- Discovery and positioning session
- Primary logo, alternates, palette and typography
- Brand voice and messaging pillars
- Practical brand guide + four launch-ready templates
- Two consolidated review rounds
The benefit A consistent, credible brand customers can recognize and trust.
Discuss this package ↗Flagship Business Website
A sophisticated six-page online presence, carefully structured to explain your offer and make it easy for clients to inquire.
Starting at
$14,500 CAD · project
Included in the starting scope
- Discovery, sitemap and page hierarchy
- Up to six thoughtfully designed pages
- Responsive implementation and lead contact form
- Foundational SEO, analytics and accessibility checks
- Launch support + two consolidated revision rounds
The benefit A premium online presence that makes your services easy to understand and contact.
Discuss this package ↗Creative Campaign Studio
Four art-directed videos shaped around one campaign, with storyboards, messaging and polished AI-assisted creative options.
Starting at
$4,500 CAD · project
Included in the starting scope
- Campaign direction and creative briefing
- Four 15–60 second scripted vertical videos
- Storyboards, branded styling and visual concepts
- Human-reviewed editing, captions and sound
- Two consolidated review rounds per campaign
The benefit A cohesive set of content that explains, demonstrates and reinforces your brand.
Discuss this package ↗Executive AI & Digital Roadmap
Senior-level review of your customer journey, digital operations and practical AI opportunities—with risks and decisions made explicit.
Starting at
$9,500 CAD · project
Included in the starting scope
- Business and workflow discovery
- Current-state digital and content audit
- Up to five prioritized opportunities
- Risks, tools, costs and practical guardrails
- Written 90-day implementation roadmap + review meeting
The benefit Clear priorities before spending on tools or campaigns that may not fit your needs.
Discuss this package ↗The Founder Launch
A coordinated premium identity, website and launch campaign with dedicated planning and handover.
Starting at
$32,500 CAD · project
Included in the starting scope
- Positioning and launch messaging
- Signature brand identity system
- Up to six-page flagship website
- Four short-form launch videos
- Launch coordination, content plan, measurement setup and handover
The benefit One connected brand story across your website, customer journey and social content.
Discuss this package ↗Full service menu
Every service, thoughtfully priced.
Explore individual projects and ongoing partnerships. Every price is public, and every service explains what is included and why it helps.
Strategy & AI
For businesses that want sound decisions before investing.
Strategy Discovery Session
From$1,500CAD
Includes: 90-minute working session, priorities and written next steps.
Benefit: Leave with a practical starting point and fewer unknowns.
Ask about this service ↗Brand Positioning & Messaging
From$6,500CAD
Includes: Audience, value proposition, messaging pillars and voice guide.
Benefit: Make it easier for buyers to understand why your offer matters.
Ask about this service ↗Executive Digital Roadmap
From$9,500CAD
Includes: Digital audit, channel priorities, content direction and a 90-day action plan.
Benefit: Invest in the work most likely to support your goals.
Ask about this service ↗AI Opportunity Assessment
From$6,500CAD
Includes: Workflow review, opportunity ranking, responsible-use and tool recommendations.
Benefit: Understand where AI may save time without adding unnecessary risk.
Ask about this service ↗AI Workflow Prototype
From$18,500CAD
Includes: One scoped pilot workflow, test cases, handover and human-approval controls.
Benefit: Prove one useful idea before attempting a broader automation program.
Ask about this service ↗Branding & websites
Purposeful design supported by planning and clean implementation.
Signature Brand System
From$9,500CAD
Includes: Strategy session, identity suite, style guide and four branded templates.
Benefit: Present a recognizable, professional brand.
Ask about this service ↗Brand Refresh
From$7,500CAD
Includes: Updated visual direction, refreshed logo assets and concise brand rules.
Benefit: Modernize an established brand while preserving what already works.
Ask about this service ↗Premium Landing Page
From$5,500CAD
Includes: One responsive conversion-oriented page, clear CTA and basic SEO setup.
Benefit: Give one campaign or offer a focused destination.
Ask about this service ↗Flagship Business Website
From$14,500CAD
Includes: Up to six custom pages, mobile design, lead form, basic SEO and launch checks.
Benefit: Build trust and make it easier for customers to inquire.
Ask about this service ↗E-commerce Experience
From$24,500CAD
Includes: Storefront design, up to 12 products, navigation, education and checkout setup.
Benefit: Help shoppers find and understand products before purchasing.
Ask about this service ↗Site Migration & Replatforming
From$4,500CAD
Includes: Discovery, hosting/DNS migration plan, deployment and verification.
Benefit: Move a website with a documented transition and testing plan.
Ask about this service ↗Secure Client Portal / Integration
From$32,000CAD
Includes: Discovery-led custom portal or integration project; final architecture quoted.
Benefit: Reduce manual work with a system designed around real user needs.
Ask about this service ↗Video & content
Human-led creative direction with responsible AI-assisted production.
Premium Short-Form Video
From$1,450CAD
Includes: One 15–60 second art-directed piece, hook/script, edit, brand graphics and two revisions using approved footage and assets.
Benefit: Explain one message clearly with a polished brand feel.
Ask about this service ↗Product Hero Video
From$3,500CAD
Includes: One custom product story video, storyboard, elevated edit and two revisions.
Benefit: Give your signature product a high-impact creative centerpiece.
Ask about this service ↗Four-Video Campaign
From$4,500CAD
Includes: Concept development, four storyboarded short videos, polished editing, branded visual treatments, caption copy and two campaign review rounds.
Benefit: Build a consistent campaign rather than isolated posts.
Ask about this service ↗Founder Content Series · 12
From$11,500CAD
Includes: Twelve scripted/edited shorts with planning, captions and an editorial calendar.
Benefit: Tell a founder story through a recognizable, repeatable series.
Ask about this service ↗Daily Content Engine · 30
From$8,500 /moCAD
Includes: 30 template-assisted clips, captions and scheduling for up to two accounts.
Benefit: Stay visible every day with one coordinated publishing plan.
Ask about this service ↗Daily Content Engine · 60
From$14,500 /moCAD
Includes: 60 scoped short videos, captions, scheduling and monthly performance review.
Benefit: Support a higher publishing cadence with consistency.
Ask about this service ↗Daily Content Engine · 120
From$25,000 /moCAD
Includes: 120 template-led clips across up to two accounts; dedicated capacity subject to approval.
Benefit: Run a high-volume founder-and-brand publishing operation.
Ask about this service ↗Ongoing partnership
Predictable service levels with clearly documented monthly limits.
Website Care
From$895 /moCAD
Includes: Site checks, up to two hours of content changes and monthly status summary.
Benefit: Keep an existing site current without assembling a new project each month.
Ask about this service ↗Creative Growth Partner
From$7,500 /moCAD
Includes: Strategy call, up to eight scoped short videos, scheduling and monthly insights.
Benefit: Pair content delivery with informed monthly planning.
Ask about this service ↗Executive Creative Advisory
From$6,500 /moCAD
Includes: Two senior strategy sessions, priority reviews and written recommendations.
Benefit: Get a sounding board for positioning, content and digital decisions.
Ask about this service ↗AI Workflow Care
From$1,950 /moCAD
Includes: Checks and maintenance for an agreed existing BUI-built workflow.
Benefit: Keep a working automation reviewed, documented and maintained.
Ask about this service ↗What your investment includes — and what it does not
Custom scope, no surprises. Starting prices cover the inclusions shown. A written proposal confirms project timeline, page count, formats and revision rounds. Extra requirements are quoted before work begins.
Third-party expenses. Hosting, domains, paid ads, licence fees, models/APIs, stock assets, creators, filming and specialized software are extra unless the proposal includes them.
Video production at scale. The 30-, 60- and 120-video plans use approved brand assets, repeatable formats and client-supplied footage. Larger plans require a capacity review and may use vetted collaborators. Original filming and complex animation are extra.
Human accountability. AI-assisted methods may improve speed, but we review deliverables. Search rankings, sales, ad performance or view counts cannot be guaranteed.
Not sure which service fits?
Request a project consultation ↗Tell us what you're building.
We'll recommend an appropriate starting scope and provide a written quote—no need to pick a package first.
How we work
Good work starts with understanding.
No mystery. No unnecessary jargon. Just a thoughtful process with you at the centre.
01
Tell us your story
We listen to what you're building, who you hope to reach and what success should look like.
02
Shape the vision
We bring direction, mood, messaging and a clear creative plan together.
03
Make it real
We design, build and refine the agreed pieces — with your input along the way.
04
Keep improving
We help you think about what comes next and how your digital presence can evolve.
Founded in Toronto, Canada
Behind BUI Creative Labs
Meet Melinda Bui.
Melinda Bui, DMS, PMC-II, FCSI
Founder & Principal | BUI Creative Labs
Melinda brings more than 20 years across capital markets, institutional trading, financial technology and product leadership. Her professional career includes senior leadership of AI-powered trading analytics and TCA Commentary. That experience informs her approach to strategy, clear communication, risk awareness and practical technology.
Outside her professional career, she founded ME-LIPS™, a Canadian beauty brand she has built through product development, packaging, manufacturing, brand storytelling and e-commerce launch preparation. She understands what building a business looks like beyond the presentation deck.
BUI Creative Labs brings these worlds together: strategic thinking, detail-oriented execution, founder empathy and responsible use of modern creative technology.
That mix is why BUI Creative Labs exists: to bring technical curiosity and genuine creative care to people building something of their own.
Beautiful ideas deserve serious thinking behind them.
Whether your next step is a website, a launch video or a complete new look, you'll work with someone who understands both the imagination and the effort it takes to begin.
BUI Creative Labs is an independent creative venture, separate from Melinda’s employer. Her professional background is shared only as context; no employer endorsement, proprietary technology, financial services or confidential work is offered.A few things you might be wondering
Every great idea starts with a conversation.
Here are a few answers to make that first hello a little easier.
Do I need to have a finished brand already?
Not at all. We can start with an idea, an existing business that needs a refresh, or a website that simply isn't telling your story yet.
Can you help with just a website or a few videos?
Yes. Projects can focus on a specific need, such as a simple website, a branding refresh or a small collection of creative assets. We'll talk through scope first.
How does AI fit into your creative work?
We use AI-assisted tools where useful for brainstorming and producing content, while keeping human review, thoughtful direction and your brand's voice at the centre.
Do you only work with Toronto businesses?
We're based in Toronto, Canada, and can discuss remote creative or digital projects with businesses in other locations.
Are your listed prices the final price?
Prices are transparent starting points in CAD. Each proposal specifies the exact scope, timeline, revision allowance and external costs before you commit.
Are domain, hosting or ad costs included?
Those are normally separate unless your quote explicitly includes them. You’ll know which external services or subscriptions are needed before you approve a project.
Why invest in a premium studio instead of a template?
We combine strategic planning, experienced product thinking, thoughtful creative direction and careful implementation. You work directly with the founder and receive a specific written scope—not a generic template or a promise that AI replaces expertise.
Can I begin with one service and add more later?
Absolutely. Start with branding, a website or a content campaign. We can plan an integrated launch when you are ready, without requiring everything at once.
What is not included in the starting price?
Hosting, domain renewal, paid ads, third-party subscriptions, complex integrations, e-commerce functionality and additional revision rounds are quoted separately unless the written proposal specifically includes them.
How do we get started?
Tell us a little about your business, what you're hoping to create and your ideal timing. We'll begin with a conversation about the right next step.
Ready for a stronger digital presence?
Let's make something meaningful.
Have an idea, a new business or a website that needs a fresh start? Tell us what you’re building, your approximate budget and your ideal timing — we’ll suggest a thoughtful next step.
Request a project quotehello@buicreativelabs.com · Toronto-based · Founder-led independent studio